’s business could make it more resilient against tariffs and a possible recession.
Walmart’s membership program Walmart+ is growing — and the company says it is driving loyalty among customers. Subscribers accounted for nearly half of all spending on Walmart’s website and app in its most recent fiscal year, the company told CNBC.
That gives Walmart a few advantages if Trump’s tariffs raise its input costs or trigger an economic downturn. As the memberships are highly profitable, they give Walmart room to keep prices of groceries and other staples low even if the company’s expenses increase.
Walmart+ is gaining ground at a good time for Walmart. The retailer gave a financial outlook that disappointed Wall Street in February — even before Trump announced the steep duties on key U.S. trade partners.
— Jacob Pramuk and Melissa Repko
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