Rumble sues Google for $1 billion over digital ad ‘monopoly’

On Monday, Rumble filed a lawsuit against Google and its parent company, Alphabet, alleging that the tech giant had engaged in anticompetitive advertising practices.

Rumble argued in their suit that during their time as a client, Google had prevented them from earning more than $1 billion in ad revenue and that the company had illegally hindered their ability to become a viable competitor in the advertising tech sector.

"Google exploits significant conflicts of interest that stem from its multiple roles in this electronically traded marketplace," Rumble argued in their lawsuit, which, according to Axios, was filed in the Northern District of California. 

"As a result, it is able to pocket a supra-competitive portion of every advertising dollar that passes through the Ad Tech markets it controls, ad-revenue that rightly should have passed through to publishers like Rumble and its content creators."

Rumble also claimed that Google "excludes competition by engaging in conduct unlawful under settled antitrust precedent, including through unlawful tying arrangements, a pattern and practice of exclusionary conduct targeting actual and potential rivals."

The video-sharing platform pointed out that Google had even gone so far as to engage in a "market allocation and price fixing agreement with Facebook," which had, at one time, been their "largest potential competitive threat in the publisher ad server and ad network markets."

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