Newsom signs series of bills to restrict AI, ‘deepfakes’ around election

On Tuesday, Democratic California Governor Gavin Newsom signed three bills to crack down on the use of artificial intelligence and deepfake content in political ads ahead of the 2024 election. 
 
AB 2655, AB 2839, and AB 2355 were signed into law. AB 2655 requires that large platforms block the posting of or label "materially deceptive content related to elections in California, during specified periods before and after an election." The period lasts from 120 days out from election day to 60 days past the day. The law enables courts to stop the distribution of the materials and impose civil penalties for non-compliance.

AB 2839 "expands the timeframe in which a committee or other entity is prohibited from knowingly distributing an advertisement or other election material containing deceptive AI-generated or manipulated content," a press release stated. AB 2355 requires that electoral advertisements featuring AI-generated or altered content feature an altered content disclosure.


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