Auto insurance agency CarShield has agreed to pay $10 million to settle U.S. Federal Trade Commission (FTC) charges of allegedly deceptive and misleading advertising, the FTC said on July 31.
The Missouri-based company, also known as NRRM LLC, advertises and sells vehicle service contracts to consumers throughout the United States for approximately $80 to $120 a month, according to the FTC’s complaint.
The company ran television advertisements featuring celebrity endorsers, including actor Ice-T, sportscaster Chris Berman, Los Angeles Dodgers pitcher Walker Buehler, and TV host Adrienne Janic. The celebrities were not accused of any wrongdoing.
In the advertisements, CarShield promised consumers “peace of mind” and “protection” from the cost and inconvenience of vehicle breakdowns if they purchased the company’s service plan.
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FTC Fines CarShield $10 Million Over ‘Deceptive, Misleading’ Advertising Claims
- by: Katabella Roberts
- 2024-08-02
- Source:
The Epoch Times
- 08/02/2024
